What’s the Deal with Rosé?

Ah, rosé. There seems to be a recent obsession with it, especially in summertime, but does anyone know why it’s so popular? Sure, it’s pink and pretty, but is it really the color that sets it apart?

While the actual shade of pink is lovely, the real deal with rosé is the flavor! Most people think it’s a blend of red and white wine but it’s actually created by fermenting the wine with red grape skins for only a few hours, rather than a few weeks like most red wines, and the skins can come from any red grape. The winemaker can control the color of the rosé with the amount of time the skins are fermented.


The beauty of this process is that you get a wine that has the lightness and refreshing qualities of a white, with the depth of flavor that resembles a red. The main flavors in rosé are strawberry, honeydew melon, rose petal, citrus zest, and rhubarb, which gives it that fruity quality that people love so much in a summer drink. Some even have a slightly effervescent quality that comes from the fermentation process.


But this tasty beverage doesn’t have to be limited to only the summertime! Many pair beautifully with elegant cheeses, as well as vegetable dishes, and of course, the sparkly kind is wonderful for special occasions and celebrations but it truly is a versatile wine. The drier ones can go nicely with fish and lighter meals, while the sweeter ones are great for a spicy or salty dish.  

The common misconception is that all rosé is sickeningly sweet but in reality, it is a red wine so it can vary in dryness and sweetness. It’s hard to know without actually tasting it, so it may require some trial and error until you find your personally preferred rosé. A quality bottle shouldn’t have to cost much more than $20-$30, and they’re quite easy to find these days.

A sparkling rosé can be the perfect addition to any holiday celebration! If you’re looking for a nice bottle to bring to your New Year’s Eve party, try some from Bordeaux or Sancerre, which are known for their incredibly delicious red wines, and therefore, their rosés as well.

The best place to buy rosé is at your local wine shop. Because the flavors and aromas aren’t as specific as red or white varietals, it’s better to ask someone who can give you more detailed descriptions, especially in regards to dryness or sweetness, so you can begin to discern which brands and types are right for you.

See All Blog Posts