State of the Wine Industry 2018

by tarynlachter
Ah 2018, you were...a year.

For the wine industry in America, it was a pretty interesting year actually.

Let’s take a look at how our favorite grape-based beverage did these past 12 months.

In 2018, we saw the first nudge toward negative growth in off-premise sales since 1993.

 

 Ah 2018, you were…a year. For the wine industry in America, it was a pretty interesting year actually. Let’s take a look at how our favorite grape-based beverage did these past 12 months.

In 2018, we saw the first nudge toward negative growth in off-premise sales since 1993, according to the annual Silicon Valley Bank State of the Wine Industry report. Over the course of the year, there was quite a large decline in the number of cases sold, falling from 164 million down to 162 million. Sure, this doesn’t seem like a lot at first but if you visualize 2 million cases of wine, well, that’s quite a bit.

On the other hand, direct to consumer shipping saw an increase of $3 billion which is about 12% growth over the previous year. What does this mean? People are investing in things like wine boxes and subscriptions or they already know what they like and are ordering it directly, rather than purchasing from a shop.

Although millennials were predicted to become mass consumers of the wine industry, the consumption by that age group has remained stable for the last three years. The only group that saw a rise in wine sales in 2018 was the Gen Xers, which has been the case since 2014. It seems that low financial capacity and interest in other beverages like craft beer and spirits is keeping millennial interest in wine at a lower rate than originally thought.

The rise in American wines was definitely visible and mostly due to states like Oregon and Washington continuing to produce high-quality bottles of the noble grape-based varietals like Pinot Noir. Surveys showed that taste is the number one criteria for an American wine consumer’s purchase followed by price.

As for 2019, experts say that big shifts will continue to happen as climates change, which directly affects how grapes are grown. The wineries that produce using more innovative, sustainable methods are the ones that will see success grow. California will need some time to rebuild from all of the wildfires in 2018 which will allow for other states to rise up through the ranks.



FEATURED EVENTS

New York Wine Events

October 23, 2021

A once-in-a-lifetime experience

Piedmont Italy: Barolo and Barbaresco tour

Oct 23 – 30, 2021
6 nights, 7 days
Milan, Barolo, Alba, and Turin

RESERVE NOW
New York Wine Events

September 23, 2020

Live Online Zoom Broadcast

Kotti Berliner – Food & Wine Pairing

Join us for a Virtual Food & Wine Pairing with Brooklyn’s Kotti Berliner. Explore delicious döner kebabs paired with wine. Meet Kotti founder, Erkan Emre.

RSVP FOR FREE
New York Wine Events

September 16, 2020

Live Online Zoom Broadcast

Broadbent Selections – Portugal

Join us for a Virtual Tasting with one of America’s leading importers of high-quality Portuguese wines.

RSVP FOR FREE
New York Wine Events

September 2, 2020

Live Online Zoom Broadcast

Cusumano Winery – Sicily, Italy

Join us for a Virtual Tasting with the maker of the #1 selling Sicilian wine in the U.S.

RSVP FOR FREE
New York Wine Events

August 26, 2020

Live Online Zoom Broadcast

Kunde Family Winery

Join us for a Virtual Tasting. The Kunde family has farmed an 1,850-acre estate in Sonoma Valley for 100 years.

RSVP FOR FREE
New York Wine Events

August 19, 2020

Live Online Zoom Broadcast

LangeTwins Family Winery and Vineyards

Join us for a Virtual Tasting. Great wine starts in the vineyard.

RSVP FOR FREE
New York Wine Events

August 12, 2020

Live Online Zoom Broadcast

Dutcher Crossing Winery

Join us for a Virtual Tasting. Distinctive and hand-crafted wines produced from award-winning vineyards.

RSVP FOR FREE
New York Wine Events

June 12, 2020

At Your Home

RGNY At-Home Blending Session

Be your own winemaker for a day — guided by a professional on Zoom video!

PURCHASE KIT & ZOOM TICKET
New York Wine Events

May 29, 2020

Live Online Zoom Broadcast

Virtual Wine & Pizza Tasting with Jamesport Vineyards

What’s better than great wine and artisanal pizza?

RSVP FOR FREE
New York Wine Events

May 28, 2020

Live Online Zoom Broadcast

Foxen Winery & Vineyard Virtual Tasting

Experience the magic of Santa Barbara wine.

RSVP FOR FREE
New York Wine Events

May 28, 2020

Live Online Zoom Broadcast

Foxen Winery & Vineyard Virtual Tasting

Experience the magic of Santa Barbara wine.

RSVP FOR FREE
New York Wine Events

May 21, 2020

Live Online Zoom Broadcast

Chateau Montelena Winery Virtual Tasting

This tasting will be epic.

RSVP FOR FREE
New York Wine Events

May 19, 2020

Live Online Zoom Broadcast

Ridge Vineyards Virtual Tasting – Monte Bello winery

The New York Times described Ridge Monte Bello as “America’s greatest Cabernet Sauvignon.”

RSVP FOR FREE
New York Wine Events

May 18, 2020

Live Online Zoom Broadcast

Tenuta di Lilliano Virtual Tasting

Very special tasting. Don’t miss it!

RSVP FOR FREE
New York Wine Events

May 15, 2020

Live Online Zoom Broadcast

Pedroncelli Winery Virtual Tasting

Four Generations of Family Pride at Pedroncelli Winery, since 1927

RSVP FOR FREE
New York Wine Events

May 14, 2020

Live Online Zoom Broadcast

Provence Rosé Group Virtual Tasting

The best rosé in the world comes from Provence.

RSVP FOR FREE
New York Wine Events

May 13, 2020

Live Online Zoom Broadcast

St. Francis Winery Virtual Tasting

Voted “#1 in America” in 2013 and 2015 by Open Table customers.

RSVP FOR FREE
New York Wine Events

May 12, 2020

Live Online Zoom Broadcast

Ridge Vineyards Virtual Tasting – Lytton Springs

The New York Times described Ridge’s Cabernet Sauvignon as America’s greatest.

RSVP FOR FREE
New York Wine Events

May 11, 2020

Live Online Zoom Broadcast

Oak Farm Vineyards Virtual Tasting

Visit the famous wine-growing region of Lodi County, California – virtually!

RSVP FOR FREE
New York Wine Events

May 8, 2020

Live Online Zoom Broadcast

Goldschmidt Vineyards Virtual Tasting

Visit Sonoma County – virtually!

RSVP FOR FREE
New York Wine Events

April 18, 2020

Marlboro, NY

Wines & Bites!

Hudson Valley’s yummiest wine and food tasting event

GET TICKETS
New York Wine Events

March 7, 2020

New York’s Premier Winter Wine Event

NYC Winter Wine and Food Festival

Enjoy a winter getaway without even leaving the city.

GET TICKETS
New York Wine Events

January 19, 2020

Riverhead, NY

RG|NY Blending Session

Join RG|NY winemaker Lilia Perez, for a unique tasting and blending session.

PURCHASE TICKETS
New York Wine Events

December 14, 2019

Ulster & Orange Counties, NY

Wreath Fineries at the Wineries

Don’t miss the ultimate holiday wine tasting event in the Hudson Valley. Sales end Thursday, Dec 12 at 11:59pm!

PURCHASE TICKETS
New York Wine Events

November 14, 2019

New York, NY

Around The World In 10 Wines

Experience a global tasting in 2 hours with award-winning artisan cheese and charcuterie

PURCHASE TICKETS

RELATED WINE BLOGS

Wednesday, January 27th, 2021

What is ABV and What are the Strongest Wines?
Have you ever noticed how some drinks hit you faster or give you a buzz where others don’t? Maybe you’re sensitive to shots of liquor but wine is much gentler, or you can throw back multiple beers but if you did it with mixed drinks, you’d be toast. This is because of the ABV, or - Read More
Read more...

Wednesday, January 13th, 2021

Italy – The Wines of Liguria
As you have figured out by now, we love Italian wines. The country is just exploding with incredible wine regions that are so unique and delightful, and there’s always something for every palate. Liguria is a coastal region in the top of the boot, just on the border of France. It’s neighbors with Piedmont, Italy, - Read More
Read more...

Thursday, December 31st, 2020

Why Do You Age Red Wine But Not White Wine?
We regularly talk about vintages, and how many years a wine is good for, or how long the vintner aged their wine before selling it. However, you may have noticed we really only discuss this in regards to red wines, not white. So why is this? Why do we age red wines instead of whites? - Read More
Read more...
LOAD MORE